W Hotels Worldwide Launched Fashion Next Program At Elle Fashion Week

W Hotels, the New York-Born Hotel Brand, Creates VIP Lounge at Elle Fashion Week Bangkok presenting Fashion Next program a Global Fashion Initiative that Supports Emerging Designers and reveal the opening of W Bangkok in 2012

Recently, W Hotels Worldwide in partnership with ELLE magazine Thailand launched the Fashion Next Program at the ELLE Fashion Week 2011 introducing for the first time in Asia Pacific Jenne Lombardo, the W Global Fashion Director and Ek Thongprasert, the first Thai Fashion Next Designer selected by W Hotels. On the same occasion, through the W Hotels and Burn Studio DJ Lab project, W Hotels flew in Miaou Mix, two DJ ladies from Paris and DJ Angus from W Hong Kong to spin the passion of Music at the exclusive W Hotels VIP Lounge: a perfect teaser for what's new and what's next in W lifestyles and what's awaiting trendsetters with the opening of W Hotel Bangkok in August 2012.

About W Bangkok
W Hotels Worldwide, the hotel category buster and industry innovator, today unveils its development plan for W Bangkok for the first time with the announcement of Nick Heath as General Manager. From the US phenomenon to a global powerhouse with 41 hotels and branded residences across iconic cities around the world, W hotels will be arriving to the bustling city of Bangkok in August 2012. Managed under the agreement between Starwood Hotels & Resorts (NYSE:HOT), Golden Land Plc.Ltd. (GOLD:F) - Thailand's leading property development and Istithmar World, an investment arm of Dubai World, W Bangkok will provide an integrated contemporary lifestyle experience through its 414 stylish guest rooms; a signature All-Day Dining The Kitchen Table; a stylish WooBar; and a W signature Bliss® Spa. Slated to open in August 2012, the highly anticipated W Bangkok will mark the second footprint of W Hotels in Thailand following the opening of W Retreat Koh Samui in November 2010.

About W Hotels Worldwide
W Hotels is an innovative, contemporary, design-led lifestyle brand and the hotel category buster with 36 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of "Wow." Each hotel offers a unique mix of innovative design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous nightlife experiences, stylish retail concepts and signature spas. With more than 10 years of proven success, W Hotels is on track to more than double its footprint by 2011. W Hotels and W Retreats have been announced for London, Paris, St. Petersburg, Guangzhou, Shanghai, Taipei, Bali, Koh Samui, and Verbier, among other international destinations. For more information, visit www.whotels.com

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Company Name: Royal Orchid Sheraton Hotel And Towers
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Keywords : W Hotels Worldwide, Launched Fashion, Next Program, Elle Fashion Week,

by Punnee Bunma (few years ago!)

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