The global gaming market is expected to reach $127.2 billion growing at a CAGR of 6.6% during 2016-2022

. In 2015, the smartphone users in US were estimated to be 207.2 million. Mobile gamings has gained huge popularity in last several years, becoming the most important digital platform for the gamers. Mobile gaming contributed $ 24.7 billion in 2015. New emerging areas in gaming such as health games, learning games are influencing the market growth largely and are becoming popular amongts the users. The game developers are creating innovative learning games that provide gamers learning with enjoyment. The target customers for the learning games are gamers below the age of 18.

“The last several years has brought significant growth in the global gaming market, with increasing usage of smart phones, growing internet usrers, increasing freemium game audinces, cloud gamings and new emerging areas in gaming market. Growing female gamers is boosting the global gaming market at an extensive rate. In 2014, female gamers accounted for 53% of the overall gaming market, as the game developers are creating female centric games such as candy crush, electric angels and many more.

Growing smart phone users combined with new emerging areas in gaming are the key drivers to the market

Growing usage of smartphone is the key driver to the market. In 2015, the smartphone users in US were estimated to be 207.2 million. Mobile gamings has gained huge popularity in last several years, becoming the most important digital platform for the gamers. Mobile gaming contributed $ 24.7 billion in 2015. New emerging areas in gaming such as health games, learning games are influencing the market growth largely and are becoming popular amongts the users. The game developers are creating innovative learning games that provide gamers learning with enjoyment. The target customers for the learning games are gamers below the age of 18.

Health concern is acting as a key restraint to the growth of market
One of the major reasons that act as a restrain to the market is the health issues related with gaming. Gaming addiction may cause several health issues such as carpal tunnel syndrome, migraine, sleep disturbances, backaches, eating irregularities, and poor personal hygiene. Eating irregularities are commonly found in the addictive gamers resulting in obesity. The gaming is replacing a physical activity which is resulting in the increased BMI in youngsters. Also vision problems are being cased due to continuous gaming.

Referral marketing through social media turning out to be a new trend in gaming industry
Growing internet application is creating a wide opportunity for the gaming market. Marketing and advertising is the fastest growing application in the market. Social media has become the most popular platform for marketers for the advertisement of the games.


Contact Details

Company Name: Occams Business Research & Consulting Pvt. Ltd.
Issued By: Occams Business Research
Phone: 0731 2575400
Address: INDORE
City: Indore
State: M.P
Zip: 452001
Country: India
Website: Visit the website

Keywords : Gaming, ICT, Consumer IT,

by Occams Business Research (few years ago!)

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