Jabra expands India focus; inks partnership with Redington

Jabra, the flagship brand of G N Netcom, a world leader in innovative headsets solutions is significantly enhancing its focus on India. H.E. Mr. Ole L?nsmann Poulsen, Danish Ambassador to India formally launched the Jabra GO? 6400 Series headsets here today marking the company's expansion into the upper end of the CC&O segment.

Jabra, the flagship brand of G N Netcom, a world leader in innovative headsets solutions is significantly enhancing its focus on India. H.E. Mr. Ole L?nsmann Poulsen, Danish Ambassador to India formally launched the Jabra GO? 6400 Series headsets here today marking the company's expansion into the upper end of the CC&O segment. To support the new product range and its expanded focus on India, the global major announced the appointment of Redington as a distributor to help address the growing demand of hands-free audio communication products and solutions in the call centre & enterprise markets. Under the agreement, Redington, a leading IT distribution player in the Indian, Middle-East and African regions with over 16,000 channel partners will market and deliver the Jabra brand of headset offerings and Bluetooth technologies to customers. GN Netcom also shared on the occasion that it will open two new offices in India.

The new range of headsets are first to offer true triple connectivity[1] and user-friendly touch screen controls that incorporate Bluetooth, and USB phone technologies and will be immediately available in India. Globally the CC&O market is expected to triple in the next four years according to a Frost & Sullivan report driven by the Unified Communications market with India being a key growth market for the same. The company is optimistic about the Indian market projecting 50% year-on-year growth.

In his remarks, H.E. Mr. Ole L?nsmann Poulsen, Danish Ambassador to India, said," Denmark has a number of large global brands like Jabra which are driven by design and innovation which have a growing and readymade market in India. Jabra's presence here and the optimism about the Indian market is good for Indo-Danish business relationship as it will encourage more and more Danish brands looking to expand their global footprint to do the same. We at the Danish Embassy here are actively encouraging Danish companies to invest in India and expand here. Am happy to hear about the Redington partnership and wish both companies success."

In his comments, Srinivasan, Managing Director & CEO, Redington, said, "We are excited to partner a technology innovator like GN Netcom and we are confident that our channel partners and customers will appreciate the tremendous value of the Jabra portfolio of quality products and breakthrough designs. Through our excellent geographic reach and on-ground resources, we hope to realize maximum growth potential in the Indian market for Jabra's offering."

According to Dinesh Malkani, Vice-president & General manager of GN Netcom, "We registered a remarkable 30% growth in India last year even as the overall industry declined. The new range strengthens our capability to improve business competitiveness of Indian enterprises through UC solutions that are offered in partnership with Microsoft, Cisco, IBM, Avaya and Siemens among others." "Redington's huge partner network, credentials and domain experience sharpens our market penetration in India besides shortening our time-to-market and also making new products and innovations for this region much closer in synch with global roll-outs and releases," he further added.



According to Ralph Ralph Ede, Regional Managing Director, GN Netcom South Asia, "The workforce in India today is far more mobile, uses more types of phones and is demanding devices with high usability. The new range will allow mobile-centric and office-centric workers to seamlessly manage calls from their computer (IP telephony), desk and mobile phones and thus enjoy uninterrupted productivity."

About Redington:
Commencing Indian operations in 1993, Redington India Ltd. has successfully positioned itself as a focused distribution player with a significant reach across India. The company has demonstrated expertise in price-sensitive and difficult-to-penetrate geographies like India through leverage of its risk management capability, effective supply chain infrastructure management and efficient MIS utilization. In a span of 15 years, the company has successfully transformed itself from a pure IT products distribution firm with traditional cash and carry model to a leading integrated supply chain solutions provider that delivers lifestyle products and one that manages over 7200 SKU's (stocking units) while transacting business with over 16,000 channel partners. Redington's consolidated turnover for the financial year 2008-9 stood at over US$2.6 billion. For details visit www.redington.com

About GN Netcom-GN Netcom, led by the Jabra brand, continues to build on its standing as one of the world's leading and fastest growing suppliers of hands-free communications solutions. With 1,100 employees and sales offices around the world, GN develops, manufactures and markets a broad range of wireless headsets for mobile users and both wireless and corded headsets for contact centre and office-based users. GN Netcom's business activities also include its original equipment manufacturing (OEM) business to a wide range of global customers including mobile phone, PC and PDA manufacturers. Jabra's award-winning headset range features cordless and corded models for every kind of mobile lifestyle. For details visit www.jabra.com

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