The British Are Calling - Powwownow Redefines Free Mobile, Web and Phone Conferencing in the U.S

U.K. Conferencing Leader Answers Customer Demand with New iPhone App at Think Mobile.

New York - Free conferencing will never be the same now that U.K. powerhouse Powwownow has officially entered the U.S. market. With superior service, customer support and that witty British personality, U.S. conferencing consumers won't know what hit them, but they'll like it. Powwownow is also bringing a first of its kind iPhone App for mobile conferencing, addressing the biggest challenge for mobile conference participants - easily joining a call. Powwownow will officially invade the U.S. market on April 7th at Think Mobile where they'll unveil their iPhone App and entice attendees to demo the Powwownow service.

With phone and web conferencing being two of the most-used business services every single day, many business users have flocked to free conferencing to save money, but often at the expense of professionalism and quality service. With Powwownow, businesses can save on conferencing costs and still receive a professional service, excellent customer support and value-added features - such as free recording, desktop sharing and even the ability to choose your own hold music. In addition, with Powwownow's new iPhone application, mobile workers can join scheduled conference calls with the simple touch of a button - no more toggling back and forth from a calendar invitation or email to get the number and access code then back to the keypad to enter it. One button and you're in.

"The U.S. free conferencing market isn't new, but based on customer feedback, we know there's huge room for improvement. Our launch in the U.S. and our new iPhone App are a direct result of consumer demand," said Andrew Pearce, CEO of Powwownow. "We're not just about conferencing, we're about helping our customers be more successful. We don't believe consumers should sacrifice quality for cost and that's why we're here - to rebuild the free conferencing market in the U.S. - keeping costs low and satisfaction high."

The Powwownow iPhone App does more than any other mobile conferencing app available, including:

? Create and Edit Conferences - Set up new conference calls and invite participants from your contact lists with automatic email invitations. Also, edit your scheduled conferences and view details of conferences you've been invited to join.

? Connect to Conference Calls - Join scheduled conference calls with the simple touch of a button or even join calls manually with ease if you have not received an invitation through the Scheduler App. Also, Powwownow will automatically connect mobile users with the best local dial-in number - avoiding international calling issues and unexpected fees.

? Manage Settings - Manage and update your account details instantly and add additional conference accounts as needed.

"We switched to Powwownow two years ago after trying more expensive options like WebEx. We made the change because of the free payment model and ease of use, but what was most impressive is that the customer service is excellent - the free model hasn't meant any sacrifice of quality or peace of mind," said Frederik Nieuwenhuys, COO, Fredhopper. "Powwownow pays close attention to its customers' needs and they know joining a call on a mobile phone can be frustrating - the new "one touch" iPhone app sounds like exactly what I need when I am travelling and out of the office."

The Powwownow iPhone App is available for download in the iPhone App Store or on iTunes or on the Powwownow site at http://www.linktoapp.com/powwownow . For more information about how you can Powwownow, quickly and easily, please visit www.powwownow.com .

About Powwownow
Powwownow (http://www.powwownow.com ) was founded in 2004, offering customers low-cost conference calling facilities with the ethos of no booking, no billing, no fuss. (The customer does not need to book a conference room and never receives a bill from Powwownow, just the cost of a call added to their bill). Turnover for 2010 is expected to reach ?8m. The company operates in 15 countries including the US and major European markets. Powwownow employs 32 people and is based in Richmond Surrey, London.

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